We are cheeky in the way we market and communicate with our audience. Never rude, just fun and playful - not taking things too seriously

Our products contain unique design features and are constantly monitored to be the best they can be. Designs and ranges are consistently evaluated for suitability to market.

We will be fully transparent about the materials used in our products and packaging and where these are made.

Our products and communications will be authentic and trustworthy. Claims will have the ability to be verified.

We are small and therefore agile and adaptable - if something isn't working then we change it - from communications and marketing to products and packaging.

We're not corporate - we speak in a conversational tone, as you would do with your mates

While we are cheeky we are not sexiest, misogynistic or putting women down.

We believe in fairness - fair pricing, fair payments and never exploit people

We use puns and plays on words but we are never rude to people or competitors. We engage and communicate in a respectful way.

We have our own style, tone and goals. We don't follow the pack in design nor in marketing

We build our brand and style/tone up without being egocentric or tearing anyone or anything else down.