OUR BRAND

WHEN YOU THINK OF US, WE ARE...

  1. CHEEKY

    We are cheeky in the way we market and communicate with our audience. Never rude, just fun and playful - not taking things too seriously

  2. INNOVATIVE

    Our products contain unique design features and are constantly monitored to be the best they can be. Designs and ranges are consistently evaluated for suitability to market.

  3. TRANSPARENT

    We will be fully transparent about the materials used in our products and packaging and where these are made.

  4. TRUSTWORTHY

    Our products and communications will be authentic and trustworthy. Claims will have the ability to be verified.

  5. ADAPTABLE

    We are small and therefore agile and adaptable - if something isn't working then we change it - from communications and marketing to products and packaging.

It's time...

to Manup It's time for Australia to get a few things sorted:

  • Comfy men's undies that can handle the worksite, the boardroom and everything in-between. From drinks with mates, to first dates. They are breathable, stable and secure - no waistband rolling over when you move through your day (and night).You provide the goods, we'll provide the packaging.
  • Reclaiming the phrase 'Man up' and being cheeky to support men that work hard, play harder and don't mind a laugh or two.

BUT WE'RE DEFINITELY NOT...

  1. CORPORATE

    We're not corporate - we speak in a conversational tone, as you would do with your mates

  2. SEXIST MISOGYNISTIC

    While we are cheeky we are not sexiest, misogynistic or putting women down.

  3. EXPLOITIVE

    We believe in fairness - fair pricing, fair payments and never exploit people

  4. RUDE

    We use puns and plays on words but we are never rude to people or competitors. We engage and communicate in a respectful way.

  5. FOLLOW THE PACK

    We have our own style, tone and goals. We don't follow the pack in design nor in marketing

  6. EGOCENTRIC

    We build our brand and style/tone up without being egocentric or tearing anyone or anything else down.

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