Man Up Down Under

Back in the 80s a young bloke named Ross grew up with a mind wired a little differently — fast, creative and chaotic. Long before ADHD was openly talked about, Ross lived with it daily and fitting neatly into society’s expectations was never going to be his path. So he did what many young men did at the time — he became a bricklayer. And he worked hard for more than three decades battling long days, mental fatigue and the pressure to “just deal with it.”

But his creativity never faded, and it become the catalyst for solving one of the most universal problems Aussie blokes face:

Sweaty balls.
Uncomfortable jocks.
Underwear that rides up.

Instead of putting up with it, Ross created underwear that finally works for Aussie heat and hard conditions — keeping your boys cool, comfortable and supported.

And that’s how Man Up Down Under was born. But this brand is about more than comfort.

After a lifetime navigating ADHD and mental health battles, Ross built MUDU as a platform to support men — donating to mental health causes, sparking real conversations, and proving that “manning up” doesn’t mean staying silent.

Comfort for the body. Support for the mind. Because real strength is showing up as you are… sweaty balls and all.